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Ecommerce Evolved
The Essential Playbook To Build, Grow & Scale
A Successful Ecommerce Business
ECOMMERCE EVOLVED
"This book is the equivalent of a PhD level ecommerce education. Pure actionable information without any of the usual fluff."  - Matthew Stafford - CMO, Canvus.com
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The Coming Ecommerce Shift That Will Change Everything!
There’s a transformative shift happening in the ecommerce industry and what worked before is either no longer an option or is rapidly losing it’s effectiveness. 

It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain.
This book is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business.
Ecommerce Evolved is NOT Theory. 
I have distilled years of research, testing and practical in-the-trenches ecommerce experience to write a complete manual for building a thriving business in today’s competitive market. 

You now have access to all the strategies, processes and systems that we use to scale 6, 7 and 8 figure ecommerce brands online.

WHY This Book, And WHY I Want To Give It To You For Free.
There’s no shortage of marketing or business advice out there, some of it good, some of it bad. Some of it works for some businesses but not for others. In many cases the only way to know for sure is to try it out for yourself.
And therein lies the problem (which Ecommerce Evolved solves). When you don’t know exactly what to do, most people wind up all over the map trying, testing, and hoping something works.
And that can burn through a ton of your time and money before a solution emerges.  
When you spend all your time and money chasing strategy after strategy, you’re not able to stay focused on your business or your goals. 
But... 
When you have a proven plan–a system–in place, you’re positioned to grow your business both over the short term AND the long term. 
For over a decade I’ve been obsessed with the sale of physical products on the internet. I have personally produced millions of dollars in revenue for my own ecommerce companies and over $75 million in revenue for companies I’ve partnered with, advised, or consulted for.
And my goal in writing Ecommerce Evolved and giving it to you for free is to give you both the proven plan your business needs AND prevent you from making unnecessary (and costly) mistakes as you implement that plan to build, grow, and scale a wildly profitable ecommerce business.
INTRODUCING
Ecommerce Evolved
The Essential Playbook To Build, Grow & Scale
A Successful Ecommerce Business
What people are already saying about ECOMMERCE EVOLVED...
Here’s A Quick Taste Of What You’ll Be
Discovering Inside This FREE Book …
  • Why you should never ever send ANY traffic to your ecommerce storefront or store pages. This sounds crazy I know, but since we adopted this policy all of our brands have seen exponential growth. (This will blow your mind and yet, make so much sense when you understand why!)
  • The Iceberg Effect that causes many ecommerce entrepreneurs to struggle to achieve success and beat their heads against the wall wondering what they are doing wrong. (Once you understand this and how to avoid it, your business will start to grow like wildfire)
  • My 6 favorite types of continuity programs that can be bolted onto any ecommerce business no matter what the niche to create recurring income that compounds in size every month. (Recurring income gives you baseline cash flow you can depend on each and every month. Never have to start the next month at $0 ever again!)
  • Why building a BRAND is more important than selling a PRODUCT. (This is the secret to getting your customers to buy from you again and again)
  • How to use sales funnels in your business to instantly increase your income by as much as 60% without spending any more money on traffic and learn the exact funnel flow I use in my businesses to generate millions of dollars in extra sales each year. (You’ll see the exact same funnel that I teach my Black Label Mastermind members to build.)
  • Why successful ecommerce sales funnels DO NOT follow the traditional “Ascension” upsell model and how we’ve optimized our Average Order Value through a unique ‘Hybrid’ funnel sequence. (This is counter intuitive, but it works like crazy)
  • 38% of our front end sales and 23.33% of our repeat sales come from one traffic source that is neglected by most ecommerce stores. Learn how we’ve capitalized on this source and why we project our sales from this source to TRIPLE over the next 12 months!
  • The tried and true direct response marketing system that the supplement industry has been using to sell BILLIONS of dollars in products each and every year. (This system can be easily adapted to any type of ecommerce business.)
  • My against the grain funnel pricing strategy that will increase your upsell conversions by at least 15% overnight. (This is incredibly simple to do and requires only a few minutes to set up.)
  • How to Bulletproof your ecommerce business and make it bubble tolerant and resistant to market conditions that would otherwise leave you in desperate straights. (Doing this gives you peace of mind and allows you to sleep at night knowing that no matter what happens in the market, your business will survive.)
  • The 2 types of sales funnels every ecommerce business needs to be using, but most are not. These are fast to set up, highly profitable and can work hand in hand with your existing ecommerce store. (This is one of the first things I implement in a consulting clients business when I’m trying to help them maximize income.)
  • How to build a huge list of targeted prospects who WANT to buy your product - without having to resort to the usual listbuilding shenanigans. (Most of the traditional list building strategies aren’t suited to the way ecommerce businesses operate. These strategies were designed specifically for physical product sellers.)
  • Our In-House automated marketing strategy we’ve added to every one of our ecommerce brands to extract the most bang for our buck from every penny spent on advertising. (Since we implemented this, our ROI has gone through the roof)
  • The 6 key elements of a profitable and (more importantly) sustainable ecommerce sales funnel. (Most business owners drastically over complicate their sales funnels)
  • How to engineer your business to outspend your competitors, remain highly profitable and completely dominate your market. (This is the secret to going from 6 to 7 figures FAST!)
  • The 10 Rules Of Product Selection you absolutely must follow when sourcing products to sell. This applies to name brand, private label and OEM manufactured products. (Following these rules are the secret to our highly profitable product lines across multiple industries.)
  • How to mine and exploit your ecommerce store’s data to give you the information you need to create exponential growth and the 5 critical data dumps you need to analyze on a monthly, quarterly and yearly basis. (This is one of the most overlooked areas of an ecom business. Don’t make the same mistake)
  • My simple Presell Landing Page strategy that will give you an instant 5% to 10% boost in conversions over your standard product listing page. (This is a quick win any business can benefit from immediately)
  • 11 of my best Conversion Tricks, Sales Boosters and Profit Maximizers that I use every single day in my businesses. These are my go-to ‘fixes’ and are responsible for hundreds of thousands of dollars of additional revenue each year. (many of these can be implemented in your business in a few minutes time for some quick wins that can add up to big money over time.)
  • The most NEGLECTED area of an ecommerce business, that SHOULD be your biggest profit center. I’ll tell you what it is AND show you how to structure it correctly so that it can potentially double or triple your profits with only a marginal increase in expenses. (This can happen in a matter of months, not years. It’s that powerful)
  • Exactly how you need to structure your business for maximum growth and profitability, while at the same time minimizing the amount of hours you have to work. (I’ll also walk you through the process of systematizing each piece of your business to make it all possible.)
  • The 3 different types of profit margins and how focusing on the wrong one will drive you into bankruptcy. (I’ll also show you how to structure your products and your pricing to ensure you still have healthy profit margins even after deducting expenses.)
  • An advanced advertising campaign that you can use to arbitrage CHEAP Facebook traffic into EVEN CHEAPER long term targeted traffic straight to your offers. (over 60% of our Facebook traffic comes from these types of campaigns.)
  • The exact number and composition of marketing channels your business should be leveraging based on your niche, your product mix and your revenue. (A multi-channel approach is key, but get the wrong combination can doom your business to mediocrity)
  • 4 outside the box income streams that you can add to your business to boost your profits without costing you any upfront capital or require you to find any more products. (This is brain dead easy and when you see it, you’ll smack yourself for not doing it before.)
  • How to get 4X the open rates, 5X the click rates and more than 3X the revenue from 1 simple email that you are already sending but are not leveraging correctly. (Marketingsherpa stats show that only 8% of ecommerce companies are monetizing this 1 email correctly)
  • The default promotion vault strategy that Amazon, Zappos, Zulily, Bodybuilding.com and many other 9 figure ecommerce brands use to provide predictable cashflow year round AND how I’ve modified the strategy to work for smaller ecom brands like yours and mine. (This removes the stress of trying to figure out what to promote and when to promote it. A super simple and effective strategy you will love!)
  • My step-by-step process for reverse engineering your biggest competitors, their ad’s, products and even their complete business. You’ll know exactly what they’re doing right (so you can do the same), what they are doing wrong (so you can do it right) and where they have gaps (so you can fill them)
  • The 3 must have email marketing campaigns that will automate the majority of your back end follow up marketing. Plus: I show you how to build them, what to say and when to send them for maximum effect.
  • Why a lack of traffic is NOT your problem and why more traffic will only increase the problems your ecommerce business is already showing. (Understanding this concept will save you tons of money and time when you start scaling your business.)
  • The 5 areas of every business that are LEAKING away potential profit. It’s like taking a bucket full of holes and trying to fill it up with water. (These are easy fixes that take a total of about 3 hours time to fix.)
  • How to use Traffic Recycling to get an 800% Return On Investment (conservative estimate) for every $1.00 you spend on Pay Per Click traffic. (If you are thinking retargeting, you’ve figured out 1/5th of the puzzle)
  • The difference between a six-figure, seven-figure and an eight-figure ecommerce business comes down to how well you leverage your _____. (HINT: It’s a 4 letter word and if you learn how to use it right, the sky's the limit in terms of how much money you can make)
  • How to START SMALL and GROW FAST with the material inside this book. If this seems overwhelming…relax. I will show you how to start implementing these strategies and systems into your business, no matter how big or how small your company is right now…we grow a business the same way we eat an elephant…one bite at a time!
Check Out What Others Are Already Saying About The New Ecommerce Evolved Book...
"If You Sell Anything Online, This Is The Book To Pick Up."
- Ian Garlic
Authentic Web
"Don't Read This Book To Increase Your Sales...Read This Book To Increase Your Business!"
- Glenn Dawson
Elivate Nutrition
"Ecommerce Evolved Is Better Than Any Ecom Courses I've Purchased."
- Matthew Stafford
CMO, Canvus.com
"Meeting Tanner Was Life Changing For Me And My Business!"
- Dimitris Skiadas
20 Digital Playroom
"Ecommerce Evolved Was Like STEROIDS For My Business"
- Brandon Straker
Elivate Nutrition
"I Know Tanner And What He's Accomplished. You Will Not Be Disappointed!"
- Nishant Bhardwaj
7-Figure Apparel Seller
And That’s Just The Tip Of The Iceberg Of What You Will Uncover Inside This 330 Page Book!
As if that wasn’t enough, it gets better….
Get Access To My Private Ecommerce Community
A rising tide raises all ships. And I believe that is true in the business world as well when business owners pool their knowledge and resources for the common good.
Which is why I’ve been quietly building up a community for ecommerce professionals where we can talk shop, strategize and grow our businesses through the collective genius of the group.
Until recently, the only people I’ve allowed in this group are my coaching students, clients and mastermind members. However, moving forward to preserve the quality and integrity of the community, the only people who will be accepted are people who have read and understand what is taught inside Ecommerce Evolved.
When you grab your free copy of the Ecommerce Evolved book today, it will serve as the key to unlock your lifetime access to my private ecommerce community.

What reader are already saying about ECOMMERCE EVOLVED on...
Here’s What To Do Next And The "CATCH"…
Like I mentioned above, this book is FREE. The only “cost” to you, is that I ask you to cover the printing and postage costs of $7.95 (Continental USA) to ship it to you.  And that, my friend, is the “catch”.

And just to be completely transparent...

I want you to know that ‘technically’ I do make $0.18 cents profit per book after printing, fulfillment and shipping costs...as long as I don’t spend any money on advertising.

In most cases however, I take a loss when selling the book at this price, because on average it costs me $13.00 in ad spend to sell one book. 

(No. I’m not crazy and I’ll tell you why in a second.)

Oh, and in case you're wondering...
Don't worry - I don't have a sales team that will call you and bother you or anything like that, I also will not be selling your email address or personal information to some spammer. 

My goal is actually quite the opposite.

I’m betting that you’ll enjoy the book so much, you’ll call me!
I’m literally giving you this 330 page ecommerce blueprint for only $7.95 as a means of “putting my best foot forward” and demonstrating real value. 
My hope is that you’ll love it so much that you continue to purchase additional products from me in the future and potentially even attend one of my events or workshops. 
On top of that, once you read the book, I’m hoping you’ll join in on the business building discussions we have going on daily in our private Ecommerce Evolved community and maybe I’ll learn something from you, too.
Click the button below to claim your copy of Ecommerce Evolved now. You won't regret it.
This Is Truly A Limited Offer
So Claim Your Copy Now Before It's Over.
We've only printed a few thousands copies of the book for this promotion, and when they're gone... well, they're gone!
If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.
Thanks for taking the time to read this letter and I look forward to hearing from you soon!
Tanner Larsson
P.S. In case you’re one of those people (like me) who ignored the video and just skipped down to the bottom of the page, here’s the deal:
I’m mailing you a 330 page book called Ecommerce Evolved that will show you how to to build, grow and scale a profitable ecommerce business in today’s competitive market.
The book is free (It retails for $18.95 on Amazon), and all you pay is the shipping of $7.95.
** This is a very limited offer, so grab your copy now before it’s too late! **
ECOMMERCE EVOLVED
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