A Note About CRO:
People often confuse RO with Conversion Rate Optimization (CRO), a more familiar term. However, in terms of similarity, RO and CRO are apples and oranges.
Both are fruit, but that’s where the similarity ends.
With conversion rate optimization, the focus tends to be (as the name suggests) on improving the conversion rate.
At BGS, we’ve discovered that when we do that, it results in tunnel vision.
Everything outside optimizing the conversion rate and the metrics associated with it disappear. You get blinded to everything else, which is a problem because it’s outside that tunnel vision where all the magic happens in ecom.
If you want a higher conversion rate, just drop your prices to $0 and you will have 90%+ conversion rates. Your business won’t survive for long, though. So forget CRO for now. We’re talking about something better.